Philips Electronics Pte Ltd

Press Information

19 November 2007

Philips Lights Up the Newest Singapore Creative Icon Emily Hill
- Collaboration on innovation and creative use of light through “Painting with Light” platform

Singapore – Philips Electronics Pte Ltd, a global lighting leader, is lighting up Singapore’s latest creative icon, Emily Hill, creating a beautiful and ambient environment for artists and designers.

Photo Captions (from Left to Right)
- Emily Hill basking in the splendor of multi-color LED lights from Philips
- A chill-out place at Emily Hill lit by Philips LED technology
- Sculptures and art installations are given a life of their own with Philips Lighting

“Philips has lighted up many global landmarks but this is the first time we are lighting up a very unique icon like Emily Hill. Our “Painting with Light” collaboration is an innovative platform for businesses and arts to interact and work synergistically. By using Emily Hill as a canvas, we empower our customers to transform very sophisticated products to an easy-to-use experience. We also create opportunities for them to interact and tap into the creative energies of artists to co-inspire and co-create great ideas together,” said Tiew Chew Meng, General Manager, Philips Lighting Singapore.

The creative ambience and lighting effects from Philips LED technology were co-created by a team of Philips Lighting consultants and Emily Hill’s artists. The end result was a true collaboration between business and arts, bringing together Philips Lighting’s technical expertise and the creativity of Emily Hill’s artists to co-create the perfect lighting ambience and experience at the creative icon.

Philips is one of the first Arts & Business Partners of Emily Hill. Its brand promise of “Sense and Simplicity” in everyday design that is at the forefront of technology and easy to experience is well aligned with Emily Hill’s focus on design, aesthetics and making creativity an integral part of people’s lives.

Philips and Emily Hill are collaborating on creating “Painting with Light” experiences for a series of Philips’ events for architects and designers. Emily Hill’s architectural features and landscapes provide a canvas to experiment with Philips’ products, creating a truly interactive experience for the architects and designers to inspire and exchange ideas.

Emily Hill is Singapore’s first prototype of a new enterprise model that has brought together artists, arts groups and commercial companies in a Confluence of Creativity, Arts and Commerce. Emily Hill celebrated its official launch on 15 November 2007 at its home in Upper Wilkie Road, lit up by Philips, which houses 11 artists and companies.
Philips Lighting products are found all around the world: not only everywhere in the home, but also in a multitude of professional applications, for example 30 per cent of offices, 65 per cent of the world’s top airports, 30 per cent of hospitals, 35 per cent of cars and 55 per cent of football stadiums.

 

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About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lifestyle and technology, delivering products, services and solutions through the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 124,300 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

For further information, please contact:
Ms Lim Bee Hong
Corporate Communications
Philips Electronics Singapore
Tel: 6882 3267               Email: bee.hong.lim@philips.com